Partner Activation Toolkit
This is the reference for launching and growing Froda-powered lending products with your customers. It's organized by partner type, every asset is versioned, and everything downloads directly. No shared folder, no digging through old files.
How this toolkit is organized
Launch playbook
Use this before go-live. It covers everything that needs to be in place: stakeholders, targets, packages, and the channels you'll use on day one.
Activation playbook
Use this once you're live. It's about running the partnership day to day and growing the portfolio, rather than the one-time push of a launch.
Channels
Browse by format instead of by phase: email, social, blog, PR, and more. Useful when you already know which channel you want to run.
Templates & assets
The actual files: templates, imagery, and Froda's brand assets. This is where you go once you know what you need and just want the download.
For example: say you're two weeks from going live. Start in Launch playbook for the step-by-step guide, check Internal stakeholders to see who on your team needs to be looped in, and use Templates & assets once you know which files you actually need to send.
How to use this toolkit
- Every asset shows what it is, when to use it, its format, version, and last-updated date. It downloads directly, never through a shared folder.
- Live means ready to use. Draft means it's pending sign-off, so check before using it externally. No template yet means that content doesn't exist yet. It's listed so the gap is visible instead of being filled with placeholder copy.
- Versioning starts at 1.0 for every asset as of this toolkit's launch. It goes up whenever an asset is meaningfully updated, so you can tell at a glance if something's changed since you last downloaded it.