Activation checklist

A periodic review checklist for ongoing activation: run through this every quarter.

• Review which channels converted best last quarter and which need refreshing.
• Confirm messaging still matches seasonal moments coming up next quarter.
• Refresh any blog/SEO content that's gone stale.
• Check in on customer-case or testimonial opportunities from recent activity.
• Confirm marketing automation flows are still firing correctly.
• Check the product web page and in-app content are still accurate.