Launch checklist

• Co-branded press photos

  Schedule a shoot with Froda ahead of the go-live date.

• Press releases and media pitching

  Prepare both the partnership-announcement and product-launch releases. See the PR template.

• Set up marketing automation (MA)

  Onboarding and application-journey email flows, so no applicant falls through a gap.

• Create and publish the product web page

  Product description and USPs, live before launch day.

• In-app / platform content

  In-app messaging and onboarding materials ready for the first live customer.