Working document: a suggested starting point, not an approved plan

Yearly plan

A draft structure for planning a full year of activation: for your own team's internal planning, not for external or customer communication. Adapt it to your own calendar.

First 90 days

Launch checklist complete, both announcement tracks executed (partnership + product), and a baseline in place for what you're measuring going forward.

Content rhythm across the year

Layer channels rather than running everything constantly:

· Email: 1 to 2 sends a month, ongoing
· Social: regular organic cadence, paid bursts around campaigns
· Blog / SEO: steady drip, higher frequency around seasonal moments
· PR / events: tied to specific milestones (launch, expansion, a new case study), not constant

Seasonal moments to plan around

Tax deadlines, slower revenue months (e.g. summer), start-of-year planning, and commercial moments like Black Week or the holiday season: see Best practice and Tips and tricks. End-of-month is also a recurring high-intent window worth a standing send.