In-app
Where and how the product surfaces inside the partner's own app or platform: in-app messaging, dashboard placement, and onboarding triggers.
The product needs to be impossible to miss inside the app or platform itself. Customers who never open your marketing emails still log into your platform regularly, making in-app placement the most reliable channel you have.
Tips & best practices
Don't just place it, surface it
A menu entry is necessary but not sufficient: pair it with banners, tours, and new-feature highlights (see Product visibility: Best practice).
Trigger contextually
Surface the product at the moment it's most relevant, right after a customer checks their cash balance or completes an order, not only on the dashboard home screen.
Refresh the highlight, don't let it fade
A "new" badge that never disappears stops being noticed: rotate the creative periodically to keep it visible.
Examples
Get up to 250,000 in funding, paid out the next business day.
See offerNo template exists for this channel yet: it's listed so the gap is visible rather than fabricated.