Push notifications
Triggered, in-app-adjacent nudges: application status, available credit, repayment reminders. No downloadable template exists yet: see the guidance below for how to run it.
Push reaches a customer already inside your app, at close to zero cost per send: the best channel for nudging someone who's shown intent but hasn't finished, or telling them something has changed in their favor.
Frequency
Trigger-based, not scheduled: tied to real account or application events, and capped to avoid the notification fatigue that gets your app muted entirely.
Tips & best practices
Trigger on behavior, not the calendar
An abandoned application, new eligibility, an approaching top-up: real signals convert far better than generic reminders.
Make the tap worth it
Every push should land the customer directly on the relevant screen, not a generic home page.
Respect the mute button
A customer who disables push because of over-messaging is much harder to win back than one who simply sees fewer, better-timed notifications.
Examples
Good news
Your available amount just increased. Tap to see details.
No template exists for this channel yet: it's listed so the gap is visible rather than fabricated.