Color & typography

From Design System 1.1. A calm neutral base, purple as the one brand and action color, and functional colors used only when they mean something specific (success, warning, error).

How the palette balances

The brand reads calm because neutrals dominate. Purple is the accent that signals action, never the wallpaper: roughly 75% neutral, 20% purple, 5% functional color.

If you co-brand anything

If a co-branded asset needs the Froda purple, use #9469F0 only, never the dark, accent, or light variants as a standalone brand color. Never recolor the logo itself (see Logo usage).

Typography

Suisse Intl is the brand typeface. If it isn't available in your own tooling, a clean system sans-serif (e.g. Inter) is an acceptable substitute, never a serif or a decorative face.

Corner radius

7px for buttons, 14px for cards, 28px for large spans, if you're building a co-branded component and want it to feel consistent with Froda's own product.