Froda

Launch packages

Four recommended setups, so a partner doesn't need to design their entire launch from scratch. Choose the level that matches ambition and budget, then decide what the partner executes themselves versus where Froda supports.

Bare Minimum

Requires: No budget

The minimum activity required to give the product a reasonable chance of adoption.

Product visibility

  • Website page
  • In-app / platform implementation

Activate customers

  • Mail to inform new customers (launch)
  • 1 mail / month (activation)
  • Product banners

Broad awareness

  • Social media post about new product (launch)
  • Blog articles (min. 1)
  • Customer case / testimonials (min. 1)

Partnership announcement

  • Partnership announcement PR (launch)
  • Partnership announcement, LinkedIn post (launch)

Always on

  • Marketing automation

Standard

Requires: No–low budget

A stronger and more complete launch with multiple channels and recurring activation.

Product visibility

  • Website page
  • In-app / platform (easy to find)

Activate customers

  • 1–2 mails / month to inform new customers (launch)
  • In-app message / in-platform notification
  • Product banners

Broad awareness

  • New product PR (launch)
  • New product, social media post (launch)
  • Product marketing
  • Blog articles (1–5)
  • Customer case / testimonials (1–5)
  • SEM (low budget, keywords, if budget)

Partnership announcement

  • Partnership announcement PR (launch)
  • Partnership announcement, LinkedIn post (launch)

Always on

  • Marketing automation

Growth-Oriented

Requires: No–low budget

A more ambitious setup designed to actively drive adoption and growth.

Product visibility

  • Website page (SEO / AIO focus in implementation)
  • In-app / platform (highly visible, very easy to find)

Activate customers

  • 2–3 mails / month to inform new customers (launch)
  • In-app message / in-platform notification
  • Send-outs (letters), if budget and a good fit for the brand
  • Customer support calls out
  • Product banners

Broad awareness

  • New product PR (launch)
  • New product, social media post (launch)
  • Product marketing (organic social)
  • Paid social
  • Blog articles (1–5)
  • Customer case / testimonials (1–5)
  • SEM (medium budget, keywords, if budget)
  • SEO / AIO focus (website / blog)

Partnership announcement

  • Partnership announcement PR (launch)
  • Partnership announcement, LinkedIn post (launch)

Always on

  • Marketing automation
  • Customer support informs all customers when in contact

Big Boom

Requires: Medium–high budget

A high-intensity launch where the partner wants to make the product highly visible across many channels and create significant awareness quickly.

Product visibility

  • Website page (SEO / AIO focus in implementation)
  • In-app / platform (highly visible, very easy to find)

Activate customers

  • 3–4 mails / month to inform new customers (launch)
  • In-app message / in-platform notification
  • Send-outs (letters), if budget and a good fit for the brand
  • Customer support calls out
  • Product banners

Broad awareness

  • New product PR (launch)
  • New product, social media post (launch)
  • Product marketing (organic social)
  • Paid social
  • Blog articles (1–5)
  • Customer case / testimonials (1–5)
  • SEM (medium budget, keywords, if budget)
  • SEO / AIO focus (website / blog)
  • Native ads
  • OOH
  • Podcast
  • Radio

Partnership announcement

  • Partnership announcement PR (launch)
  • Partnership announcement, LinkedIn post (launch)

Always on

  • Marketing automation
  • Customer support informs all customers when in contact