Events
Hosting your own educational events and webinars to build trust with your audience, or co-hosting with Froda at industry events for shared visibility and thought leadership.
Events complement digital marketing with a unique platform to educate the audience, address financing concerns, and build trust. As a trust-based product, financing benefits from face-to-face interactions where customers can learn, ask questions, and see the real-world impact of the solution. Co-hosting events with Froda is also an opportunity to position the brand as an innovative leader and showcase how embedded solutions transform the industry: collaborating on side events during industry conferences (e.g. Nordic Fintech Week, Slush, Sifted Summit) or standalone local activations, such as breakfast seminars attracting 50–100 attendees.
Frequency
Plan strategically around key milestones, seasonal opportunities, or specific educational themes: a few well-timed events a year can make a significant impact and enhance other marketing efforts.
Tips & best practices
Educate about financing
Offer workshops or Q&A sessions to demystify how financing works and address common concerns.
Provide training on growth
Host sessions on scaling operations, managing cash flow, or marketing effectively.
Showcase success stories
Invite successful entrepreneurs to share their growth journey, tying their success to the financing product.
Position as a thought leader
Use events to present the company as an expert in financing and a reliable growth partner.
Examples
Templates
No template exists for this channel yet: it's listed so the gap is visible rather than fabricated.