Social media (paid & organic)
Paid social broadens reach through targeted spend; organic social is the cost-effective, always-on layer. Ten ready-to-use post templates plus posting-frequency guidance for both.
Social media educates your audience about the product: how it works, its benefits, and the success stories that inspire action. It amplifies brand awareness, engages a broad audience, and drives acquisition through targeted content, while strengthening trust and loyalty with customers already interested in your offering. Paid social adds precise targeting on top of that, reaching the right audience and increasing applications while reinforcing brand values and credibility.
Frequency
Organic: post as often as the content adds real value and drives engagement: quality and relevance over volume. Paid: run launch campaigns around major announcements, seasonal campaigns during peak financing periods, and always-on campaigns to keep visibility high year-round.
Tips & best practices
Educate through storytelling
Share customer and partner success stories to illustrate the tangible benefits of the product.
Highlight key product features
Break down how the product works and its most valuable features in plain terms.
Leverage major announcements
Share press releases about partnerships and launches to create buzz.
Highlight value, not just features (paid)
Use benefit-driven messaging, e.g. "Get up to €100,000 in 24 hours to fuel your business growth."
Leverage visual storytelling (paid)
Short videos or carousel ads illustrating customer success or the application process perform well.
Test, refine, and remarket (paid)
A/B test ad designs, messaging, and CTAs, and re-engage users who visited but didn't convert.
Examples
