PR
Announcing the partnership itself and the product launch to press and industry outlets: two distinct moments, each with its own template.
Announcing a partnership, or a product launch, through PR is a powerful way to showcase innovation, establish thought leadership, and build brand equity for both organizations, while educating stakeholders and customers who may encounter Froda in agreements or communications. It's also an effective way to drive growth and generate excitement around a new product launch, presenting the offering and its relevance to the audience.
Tips & best practices
Showcases innovation and leadership
Positions both brands as forward-thinking, solving key challenges for small businesses.
Builds brand equity
Strengthens trust and credibility by aligning both brands with a shared mission.
Educates stakeholders
Gives a clear explanation of the partnership so customers and stakeholders understand its purpose when referenced in agreements or communications.
Media pitching can be shared or split
Managed jointly, divided by market, or fully led by whichever partner has stronger media relations there. Froda provides a PR kit with press release and accompanying images.
Examples
